Mrs. Qurat ul Ain founded ITHM in Faisalabad in 2003, empowering marginalized youth, especially women, with tourism and hospitality training. She is President of FWCCI, leading committees on Tourism, Hospitality, and Technical Education at the Faisalabad Chamber of Commerce. Mrs. Qurat ul Ain supports federal efforts to enhance public-private collaboration in tourism and was Founder Vice President of Pakistan's Hospitality Sector Skill Council. Recognized for her impact, she received the Australia Awards for TVET education from Queensland University of Technology, Australia, highlighting her dedication to advancing vocational training in Pakistan.